Hindi Tamil Telugu
    More
    In the news
    Narendra Modi
    Amit Shah
    Box Office Collection
    Bharatiya Janata Party (BJP)
    OTT releases
    Hindi Tamil Telugu
    User Placeholder

    Hi,

    Logout

    India
    Business
    World
    Politics
    Sports
    Technology
    Entertainment
    Auto
    Lifestyle
    Inspirational
    Career
    Bengaluru
    Delhi
    Mumbai

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
    Home / News / Business News / Apple claims this start-up's obvious 'pear-shaped' logo hurts its brand
    Next Article
    Apple claims this start-up's obvious 'pear-shaped' logo hurts its brand

    Apple claims this start-up's obvious 'pear-shaped' logo hurts its brand

    By Shubham Sharma
    Aug 09, 2020
    09:37 pm

    What's the story

    Apple has taken legal action against a small start-up, claiming that its logo closely resembles its own and hurts the "Apple" brand image.

    Now, while cases like these are pretty common, this particular one is drawing a lot of attention because even a kid can tell that the logo of the company, Prepear, does not match that of Apple, not even loosely.

    Here's more.

    Company

    Prepear, a meal planning service launched 5 years ago

    Spun out of the "Super Healthy Kids" meal-planning site, Prepear is an application that lets you store all your recipes in one place, plan your meals, make grocery lists, and get them delivered.

    It was launched five years ago and is run by a small team, which has now been hit by Apple's legal action, Natalie, the co-founder of the app, wrote on Instagram.

    You're
    16%
    through

    Objection

    Apple's objection against Prepear's trademark application

    Natalie has alleged that Apple has taken legal action objecting to Prepear's use of a simple "pear-shaped logo".

    "The trillion-dollar Apple, has decided to oppose and go after our small business trademark, saying our pear logo is too close to their apple logo and supposedly hurts their brand? This is a big blow to us at Prepear," she added in the Instagram post.

    You're
    33%
    through

    Quote

    Cupertino giant demands logo replacement, but Prepear is fighting back

    "Apple has opposed the trademark application for our small business...demanding that we change our obviously pear shaped logo, used to represent our brand in the recipe management and meal planning business," Prepear co-founder and COO, Russell Monson, wrote in a Change.org petition against Apple's action.

    You're
    50%
    through

    Support

    Over 14,000 have signed the petition

    So far, more than 14,000 people have expressed support for the petition against Apple's aggressive and unwarranted legal action.

    The online petition goes on to note that fighting the Cupertino giant has already cost Prepear thousands of dollars and one team member, but it is their moral obligation to stand against such acts and fight for the right to keep their brand identity.

    You're
    66%
    through

    Accusation

    Apple also accused of similarly hitting other small businesses

    In the petition, the Prepear co-founder also calls out Apple of targeting other small companies with fruit logos.

    "Apple has been opposing small businesses with fruit-related logos by starting expensive legal action even when those logos don't look anything like Apple's logo, or aren't in the same line of business as Apple," he writes, describing this whole action as "bullying" by big tech.

    You're
    83%
    through

    Instagram Post

    Here's Natalie's Instagram post

    Dear Instagram Friends- I NEED YOUR HELP! I know there are a lot of heavy things going on in the world right now, and this is nothing in comparison, but I need your help in a situation that is affecting me, my family, and my coworkers. Please help! Many of you know that I started a business called Prepear almost 5 years ago. It is an app that you can store all your recipes in one place, plan your meals, make grocery lists, and get your groceries delivered all in one place. Recently @apple yes, The trillion dollar Apple, has decided to oppose and go after our small business’ trademark saying our pear logo is too close to their apple logo and supposedly hurts their brand? This is a big blow to us at Prepear. To fight this it will cost tens of thousands of dollars. The CRAZY thing is that Apple has done this to dozens of other other small business fruit logo companies, and many have chosen to abandon their logo, or close doors. While the rest of the world is going out of their way to help small businesses during this pandemic, Apple has chosen to go after our small business. I’m not trying to get anyone to stop using or buying Apple products. I feel a moral obligation to take a stand against Apple's aggressive legal action against small businesses and fight for the right to keep our logo. We are defending ourselves against Apple not only to keep our logo, but to send a message to big tech companies that bullying small businesses has consequences. HOW YOU CAN HELP: 1 Sign the petition (link in my bio or in my stories) 2 Share that same link on Facebook, Instagram, Twitter, etc. http://chng.it/QPd2mRYW #savethepearfromapple

    A post shared by superhealthykids on Aug 7, 2020 at 12:56pm PDT

    Done!
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Related News
    Latest
    Technology
    Apple

    Latest

    'Deliver Me From Nowhere': Bruce Springsteen biopic locks release date Hollywood
    MS Dhoni unlikely to retire after IPL 2025: Report  Chennai Super Kings (CSK)
    Cannes: Joaquin Phoenix's 'Eddington' receives standing ovation, but divides critics Emma Stone
    Bengaluru man surrenders after killing wife with sickle Bengaluru

    Technology

    This tool can transcribe your Zoom meeting in real-time Zoom
    Facebook is still planning to show ads in WhatsApp Facebook
    Critical security vulnerability detected in top antivirus apps Microsoft
    Xiaomi patents weird-looking smartphone with 'twisting display' Xiaomi

    Apple

    Skoda unveils 2020 Octavia RS and Scout: Check what's new Skoda Octavia
    Toyota Camry Hybrid And Vellfire MPV become costlier in India Toyota
    Renault KWID RXL 1.0 launched at Rs. 4.16 lakh Renault
    iOS 14 public beta now available: Here's how to download Apple iPhone
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2025