Mondelez ties-up with Amazon to indulge India's sweet tooth
In order to bite into the flourishing Indian e-commerce market and to indulge the sweet tooth of more customers, leading chocolate and confectionery maker Mondelez has now partnered with Amazon India. This virtual 'Chocolate and Sweet Store' of Mondelez will concentrate on the gifting segment and customized offerings to suit individual customers' tastes. Here's all about it.
Mondelez plans to go big
Mondelez India e-commerce Lead, Abhishek Ahluwalia stated that the firm has set for itself an ambitious target of generating USD 1 billion via e-commerce earnings by 2020. The firm is currently focused on carrying investments and strategic tie-ups that would enable it to develop a robust in-house sale and a smooth distribution network. The firm is also keen on upping its gifting portfolio.
Amazon was the right choice
Mentioning that the virtual store will contain most of the firm's chocolate portfolio, Ahluwalia said that this tie-up makes sense because considering Amazon India's success, it is the perfect platform to reach more customers. The firm needed to make sure that it has strong go-to market capabilities and this was the ideal way to ensure it.
Amazon pumps money into its India data services unit
Meanwhile, as per regulatory filings, Amazon.com Inc has infused Rs. 1,381.6 crore ($214.6 million) into Amazon Data Services India Pvt. Ltd. The 18 July filing show that Rs. 13.8 crore was raised from Amazon and Rs. 1,368 crore from A 100 Row Inc in November 2016 via allocation of 138.16 crore shares for the face value of Rs. 10 a piece.
