Amazon expands grocery delivery service to over 170 Indian cities
What's the story
Amazon India has announced the expansion of its grocery service, Amazon Fresh, to over 170 cities and towns across the country.
The move comes as a response to the service's impressive 50% year-on-year growth in the second half of 2024 compared to the same period in 2023.
Previously operational in only 130 cities, Amazon Fresh is now extending its reach into India's tier-2 and tier-3 cities/towns.
Regional performance
South India leads in Amazon Fresh's growth
According to a company statement, South India is leading the charge with a 50% growth over 2023. The Eastern regions closely follow with a 40% increase.
Srikant Sree Ram, Director of Amazon Fresh India, said the expansion enables them to offer high-quality groceries at competitive prices, delivered conveniently to consumers' doorsteps.
He also noted that customers have appreciated Amazon Fresh for its savings, vast selection, and reliable slotted deliveries.
Product range
What does Amazon Fresh offer?
Amazon Fresh provides a variety of grocery items such as fruits, vegetables, bread, dairy products (milk,) frozen goods, beauty and personal care items, baby care essentials, and pet supplies.
The service comes with a two-hour delivery window, sitting right between same-day or one-day online delivery and quick commerce.
This strategic expansion will further bolster Amazon's presence in India's fast-growing e-commerce market.