TVS to soon sell iQube electric scooter in France
What's the story
TVS Motor Company, an Indian two-wheeler manufacturer, is gearing up to enter the European market in January. It has joined forces with well-known distributor Emil Frey. France will be the first country in the old continent to experience the launch of the TVS iQube S electric scooter in the coming months. The collaboration seeks to capitalize on Emil Frey's extensive European distribution network to market the bikemaker's products.
Plan
The company plans to introduce 8 two-wheelers in Europe
The company intends to offer eight two-wheeler models throughout Europe, featuring electric options such as the iQube S and X electric scooters. Other models in the lineup include Jupiter 125, NTorq, Raider, Ronin, Apache RR 310, and Apache RTR 310. TVS Motor Company anticipates that its European debut will enhance its exports, as nearly one-fourth of its total sales are currently derived from exports worldwide.
Alliance
The strategic alliance is a crucial part of global expansion
Sudarshan Venu, TVS Motor Company's Managing Director, stated that the strategic partnership with Emil Frey is a vital component of their global expansion plan. "Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers," he said. Venu also emphasized the common values of responsible and sustainable mobility and customer service shared by both century-old organizations.
About
TVS iQube promises a range of up to 145km
TVS iQube sports an apron-mounted sleek LED headlamp, a small wind deflector, squarish mirrors, a flat footboard, and an LED taillamp. In terms of rider safety, it gets a disc brake on the front wheel and a drum brake on the rear wheel. The EV runs on a 4.4kW hub-mounted motor that is paired with either a 3.04kWh battery pack (iQube and iQube S) or a 4.56kWh unit (iQube ST). It promises a range of up to 145km per charge.