Tata announces attractive EV deals as Tesla prepares India launch
What's the story
Tata Motors, India's top electric vehicle (EV) maker, has unveiled a slew of special benefits for its customers.
The announcement comes as the company celebrates the milestone of crossing 200,000 EV sales in the country and Tesla prepares to start sales in April.
The limited-period offers, which will be valid for the next 45 days, aim to promote Tata's electric models like Nexon EV and Curvv EV.
Benefit details
Tata Motors' special benefits include exchange bonuses and more
The special benefits introduced by Tata Motors include an exchange bonus of up to ₹50,000 and attractive financing schemes.
These schemes provide 100% on-road funding with zero down payment, making EV ownership more accessible.
Plus, customers who buy the Curvv EV or Nexon EV will get six months of complimentary access to Tata Power's charging network and a free home charger installation.
Customer loyalty
Tata Motors introduces loyalty rewards for existing customers
Tata Motors has also launched loyalty rewards for its existing customers. Current Tata EV owners planning to upgrade to the Nexon EV or Curvv EV can avail a ₹50,000 loyalty bonus.
Meanwhile, Tata ICE vehicle owners planning to switch to an EV can benefit from a ₹20,000 loyalty bonus.
These incentives are part of Tata Motors' strategy to bolster its position in India's rapidly growing EV market.
Market performance
Tata Motors's EV sales and market share in India
Tata Motors currently has five electric models in India: Tiago EV, Tigor EV, Punch EV, Nexon EV, and Curvv EV.
The company sold 61,496 units in 2024, a marginal increase from 60,100 units last year.
However, even with this growth in sales volume, Tata Motors' market share has dropped from 73% to 62%.
Upcoming launches
Tata Motors to launch Harrier EV and Sierra EV
At the Bharat Mobility Global Expo 2025, Tata Motors unveiled its upcoming models, including the much-awaited Harrier EV and Sierra EV.
The new additions are expected to strengthen the company's foothold in India's cut-throat electric vehicle market.
The automaker is facing competition from Mahindra, Hyundai, and MG Motors.