Maruti Suzuki Fronx facing backlog of 22,000 orders in India
Maruti Suzuki Fronx has a backlog of around 22,000 pending orders in India, contributing to the carmaker's overall 3.55 lakh undelivered units. Launched in April 2023, the crossover SUV has a monthly production of 9,000 units. Available with two petrol engines, and an optional CNG kit, the Fronx's price ranges between Rs. 7.46 lakh to Rs. 13.14 lakh (ex-showroom, Delhi).
What are its features and rivals?
The Fronx is packed with features like a 9.0-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, auto climate control, a head-up display, up to six airbags, and a 360-degree-view camera. Here, it competes with sub-4m SUVs like the Hyundai VENUE, Maruti Suzuki Brezza, Kia Sonet, Tata Nexon, Mahindra XUV300, Renault Kiger, and Nissan Magnite.
Production delays threaten Maruti's market dominance
The high number of pending orders could impact Maruti Suzuki's production and delivery timelines, potentially affecting its market position and customer satisfaction. With approximately 22,000 units yet to be delivered, it may take some time to clear the backlog. However, the Fronx's competitive pricing and bevy of features are expected to keep it successful in the sub-4m SUV segment.
