Mahindra announces sponsorship of 2023 ICC Cricket World Cup
What's the story
Homegrown SUV specialist Mahindra has announced its sponsorship of the 2023 ICC Cricket World Cup. The tournament is set to take place in India from October 5 to November 19.
As an associate sponsor, the carmaker will join forces with Star Sports and Disney+ Hotstar to reach a vast audience worldwide.
The automaker, with its SUV-only fleet, is currently the fourth largest on our shores and plans to expand its presence in European markets.
Objective
The automaker aims to connect with cricket fans worldwide
During the ICC World Cup, Mahindra will market its SUVs and tractors to different markets.
Rajesh Jejurikar, executive director and CEO of the Auto and Farm sector at Mahindra said, "This sponsorship is a key milestone in our mission to reach a vast audience."
The company aims to connect with millions of passionate cricket fans through this sponsorship.
Future
It plans to expand its fleet in the European region
Mahindra's SUV-only fleet includes popular models like the XUV700, Scorpio-N, Thar, XUV300, and Bolero.
The company is also venturing into electric vehicles with recently launched fully-electric XUV400 and plans to launch more e-SUVs in the coming years.
The automaker aims to establish a strong presence in European markets by partnering with the Volkswagen Group. It plans to cater to the growing demand for electric vehicles across the globe.