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    Home / News / Auto News / This is how Jeff Bezos-backed cheap electric SUV looks like
    Next Article
    This is how Jeff Bezos-backed cheap electric SUV looks like
    It will be revealed on April 24

    This is how Jeff Bezos-backed cheap electric SUV looks like

    By Dwaipayan Roy
    Apr 22, 2025
    04:06 pm

    What's the story

    Slate Auto, a venture backed by Amazon founder Jeff Bezos, is gearing up to launch an affordable electric pickup vehicle.

    The four-wheeler is expected to start at around $25,000 (around ₹21.3 lakh).

    While the full specifications of the car are not yet out, prototypes have already been spotted on city streets in the US. They are camouflaged to keep their design details under wraps before the official reveal.

    Looks

    Prototype sightings and unique designs

    The prototypes of Slate Auto's EVs have been spotted on the streets, albeit in disguise.

    The Autopian spotted one SUV with a "CryShare" logo and wrap, complete with a pacifier on the bonnet and car seats on its roof rack.

    Another prototype was spotted by Reddit users in the r/WhatIsThisCar subreddit that looked eerily similar to Rivian's R3 model parked nearby.

    This one had a purple wrap with cat logos advertising feline therapy.

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    Company goals

    Slate Auto's mission and funding

    Slate Auto was recently highlighted in Newsweek, where it claimed its mission is to provide an affordable compact electric vehicle for the average consumer.

    The company hopes to beat Tesla by providing a two-seat pickup at a starting price of $25,000.

    This would undercut all mass-market vehicles currently on sale, irrespective of their powertrain.

    So far, Slate Auto has raised $111 million in Series A funding, with Bezos being one of the contributors.

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    Launch

    Official launch set for April 24

    Slate Auto is set to officially unveil its electric car on April 24.

    The event will give a complete picture of what the company has in store for its affordable EV lineup.

    The upcoming reveal will detail the features and specifications of these cars that have been creating a lot of buzz with their quirky designs and aggressive pricing strategy.

    Done!
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