Jeep India eyes electrification, plans more localization for next-generation cars
What's the story
Jeep, a subsidiary of Stellantis automotive group, is working toward finalizing its electrification strategy for the Indian market. The company also aims to achieve more than 90% localization for its compact SUV, the Jeep Compass, within the next three years. With a focus on customer needs, Jeep India is evaluating different options for electrification and increasing localization for its next-gen products.
Details
Aditya Jairaj discusses Stellantis India's focus
Aditya Jairaj, Head of Jeep India Operations and Deputy Managing Director at Stellantis India, has stated that electrification is a primary focus for the company's Indian operations. For the next generation of cars, the company also aims to achieve a 40% increase in localization compared to the current 70% level. Jairaj emphasized the importance of increased localization, saying it is "India for India and India for the world."
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Evaluating electrification options for the Indian market
Jeep India is studying various options for vehicle electrification in India to meet customer demands. With a vast global expansion of its EV portfolio, the company is assessing different strategies for the Indian market. Jairaj highlighted the importance of customer satisfaction, stating that "the customer is at the center, and their needs have to be satisfied."
Insights
The export strategy complements localization efforts
Jairaj also emphasized the significance of exports in Jeep India's long-term strategy. Exporting will not only contribute to scaling operations but also offer a competitive edge to the company in terms of cost-efficiency. As Jeep India works toward finalizing its domestic market strategies, the company's focus on electrification and localization will play a vital role in its success.