Summarize

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Ford India's FordPass app, which offers free vehicle controls and real-time information via a 4G connection, will discontinue its services after December 31.
Despite this, Ford assures customers that their vehicles' functionality won't be affected.
The company also plans to re-enter the domestic market next year, starting with the sale of fully imported Endeavour models.

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The app was first launched in 2020

Ford India to end FordPass connected services on this date

By Mudit Dube

Nov 27, 2024

05:55 pm

What's the story

Ford has announced it will discontinue the FordPass connected car suite in India, effective January 1. The app was first launched in 2020, with the debut of Ford's BS6 range including Endeavour, EcoSport, Figo, Freestyle and Aspire compact sedan. The decision to cease its services in India comes as part of a global transition to a new platform that won't support the tech currently used on Indian Ford vehicles.

User experience

FordPass app's features and user impact

The FordPass app works on an in-built 4G data connection, which is offered free of cost (depending on the vehicle). It provides a range of controls including starting, stopping, locking or unlocking the vehicle. Plus, it also offers real-time vehicle information like tire pressure readings, fuel level and odometer readings. However, active users of this app will only be able to use its features till their free subscription ends on December 31.

Market strategy

Ford India's future plans post-FordPass discontinuation

Despite the discontinuation of FordPass app, Ford India has assured customers that this change won't affect their vehicle's functionality. The company is also planning a comeback in the domestic market next year. Initially, it will start selling Endeavour (known as Everest globally) as a fully imported model with local assembly set to begin later on.